It’s all free of charge, and NASA doesn’t make a dime off it.
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But the reason there’s so much interest in slapping NASA logos on everything from Vans sneakers to trucker hats may have something to do with the fact that these companies don’t have to license the logo. Not all of those requests get approved, Ulrich added. Last year, there were “over 11,000 requests,” he said - an all-time high. It’s now come to the point that we get out on average 225 a week,” Ulrich said.
Chris Pizzello/Invision/APĪfter the line of Coach apparel came out, things blew up.
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Īnd the “worm” has since returned to official use and cemented its widespread adoration, at least among diehard space fans.Ĭhris Evans wearing a hat with the NASA "worm" logo at the MTV Movie and TV Awards on Sunday, June 5, 2022, at the Barker Hangar in Santa Monica, Calif. NASA, which had barred the use of the worm after it was retired in the 90s, changed its opinion on the matter, allowing Coach to use the logo, Ulrich said. Some of the latest sales boom can be traced back to a surprising place: American luxury fashion house Coach, which debuted a line of NASA-branded apparel in 2017, Ulrich told CNN Business.Ĭoach originally approached NASA to ask if it could use the “worm” logo, the retro design that the space agency used from 1975 through 1992. He’s been in his role for more than two decades, so he’s seen the trends ebb and flow. And NASA’s multimedia liaison, Bert Ulrich - who oversees the use of NASA logos in film, TV and on apparel - confirms the demand for NASA branded apparel is far from petering out, at least based on the number of logo deals he’s been approving. There have been several trend pieces about the phenomenon in recent years.
Once you start noticing them, it’s hard to stop. They’re on backpacks, t-shirts, sneakers, hats, sweatshirts, phone cases, tote bags and jackets. PHOTOS: See more of the Miss Universe 2023 National Costumes in the gallery.On any given day, a thirty minute walk around New York City can yield at least a few NASA logo sightings.
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The official Miss Universe show will stream for free on. 14 in New Orleans, the event will find contestants from at least 80 countries competing for this year’s crown: a diamond and blue sapphire creation by Mouawad Jewelry, titled “Force for Good.” The Miss Universe 2023 pageant celebrates international beauty, as well as a range of humanitarian causes from its contestants. The purpose of this costume was to inspire women in all spaces across the universe to dream big, shoot for the moon and achieve something out of this world,” Gabriel explained on her Instagram. As a Houston native, where the NASA space center is located, I am proud to be from a city working to send the first female to the moon. Fast forward to today and women are involved more than ever in the Artemis program aiming to send the US back to the moon. “On Jtwo US astronauts became the first humans to step foot on the moon accomplishing one of the most remarkable achievements in human history. The silhouette featured padded detailing along the leg and a sharp pointed toe. Ciara Shows Off Her Denim Thigh-High Boots With Edgy Optical Illusion DressĬompleting the model’s look was a pair of silver metallic thigh-high boots.
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