VR – and its sister technology augmented reality (AR), in which virtual objects are projected onto a person’s view of the real world – represent a new computing paradigm: an alternative to the iPhone, rather than an augmentation of it. However, there is no doubt that the launch is the most pivotal of Cook’s leadership. It will not be released for several months at the earliest, and battery life will be limited. For one thing, the first version of the device is forecast to be expensive, with a rumoured price of $3,000 (£2,400).
The device, which Apple watchers are speculatively calling “Reality Pro”, is expected to fire the starting gun on a push into headgear that could one day see us wearing reality-enhancing eyeglasses as naturally as we cradle iPhones.Īpple is likely to manage expectations as the VR headsets are not expected to sell in the same volumes as the iPhone. Apple is widely expected to unveil a long-awaited virtual reality (VR) headset, the culmination of years of skunk works research into the technology. While devices released since Jobs’ death in 2011 have become market leaders, such as the Apple Watch and AirPods, they revolve around the iPhone’s forcefield, rather than creating their own orbit. However, one thing has continued to elude the 62-year-old: Under Cook’s tenure, the company is still yet to release an industry-defining product on the scale of the iPod or iPhone, which debuted under Steve Jobs’ leadership. In his 12 years in charge of Apple, Tim Cook has turned the Silicon Valley giant into the world’s biggest company, multiplied revenues, and sold billions of iPhones.
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